• Center on Health Equity & Access
  • Clinical
  • Health Care Cost
  • Health Care Delivery
  • Insurance
  • Policy
  • Technology
  • Value-Based Care

ACS Exec Exits After Projecting $40-Million Revenue Slump

Article

Last summer the American Cancer Society (ACS) announced that Lin MacMaster had been hired as its first-ever Chief Revenue and Marketing Officer, a senior leadership position that combined the formerly separate functions of fundraising and marketing.

The society stated in a press release at that time that adding MacMaster to the "seminal post" was "... part of a transformative effort designed to save even more lives from cancer."

Less than 18 months later that executive is gone, and the ACS is facing a projected $40-million revenue loss linked to an especially poor showing from its hallmark

events.

Source: MedPage Today

Read the full story:

Relay for Lifehttp://bit.ly/1towfYB

Related Videos
Dr Susan Vadaparampil
Luke Messac at ISC 2026
2 experts are featured in this series.
Ava Liberman at ISC 2026
Alison Holman at ISC 2026
Dr Ameet Patel
Linda Stein Gold, MD
Eric Levin, Scripta
Dr. Emily Fisher at ISC 2026
© 2026 MJH Life Sciences
AJMC®
All rights reserved.