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States Struggle With How to Sell Their Exchanges
From Pandora radio to those paper coffee cup sleeves to the neighborhood laundromat, states are searching for creative ways to advertise their new health insurance exchanges to people who may not know much about how to get covered next year under the health care law — and who may not like what they’ve heard.
No state has yet seemed to rope in the star power that Massachusetts got when the Boston Red Sox helped pitch that state’s exchange a few years ago. But California has drawn up plans to advertise at places like soccer games and community colleges. A few other states, so far mostly in the West, are using part of their federal exchange grants to hire public relations firms tasked with spreading the message to hard-to-reach groups, like non-English speakers and younger Americans who don’t think they need health coverage.
Read the full story: http://politi.co/13kRCM6
Source: Politico
Managed Care Reflections: A Q&A With Ge Bai, PhD, CPA
October 2nd 2025To mark the 30th anniversary of The American Journal of Managed Care, each issue in 2025 includes a special feature: reflections from a thought leader on what has changed—and what has not—over the past 3 decades and what’s next for managed care. The October issue features a conversation with Ge Bai, PhD, CPA, professor of accounting at Johns Hopkins Carey Business School and professor of health policy and management at Johns Hopkins Bloomberg School of Public Health in Baltimore, Maryland.
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