• Center on Health Equity & Access
  • Clinical
  • Health Care Cost
  • Health Care Delivery
  • Insurance
  • Policy
  • Technology
  • Value-Based Care

Health Plans Gear Up To Sell Directly To Consumers

Article

As the health care overhaul moves ahead, the nation's health insurers are scrambling to reinvent themselves, hoping to boost their image and entice millions of Americans to enroll, some for the first time.

The new customers will mostly shop for and buy their own insurance -- a different and harder-to-reach group than the industry’s traditional employer clients. So insurers are seeking novel ways to reach them -- online, in shopping centers, even when they're preparing their taxes.

Read the full story: http://bit.ly/UcgPkz

Source: Kaiser Health News

Related Videos
Susan Cantrell, CEO of AMCP
Susan Cantrell, CEO of AMCP
Kelley L. Julian, PharmD, BCOP
Dr Vivek Subbiah
Robert Andrews, former US representative for New Jersey and CEO of the Health Transformation Alliance
Robert Andrews, chief executive officer, Health Transformation Alliance
Notebook created AI Image
Dr Ryan Haumschild
Laxmi Patel screenshot by AJMC
Related Content
© 2025 MJH Life Sciences
AJMC®
All rights reserved.