• Center on Health Equity & Access
  • Clinical
  • Health Care Cost
  • Health Care Delivery
  • Insurance
  • Policy
  • Technology
  • Value-Based Care

Cindy Bjorkquist Addresses Engaging Consumers in the Healthcare Marketplace

Article

Cindy Bjorkquist, Director of Wellness, Care Management and Health Promotion Programs Development, Blue Cross Blue Shield of Michigan, discusses Blue Cross Blue Shield of Michigan's Total Health Improvement Strategy.

Cindy Bjorkquist, Director of Wellness, Care Management and Health Promotion Programs Development, Blue Cross Blue Shield of Michigan, discusses Blue Cross Blue Shield of Michigan's Total Health Improvement Strategy. "It is a strategy to empower individuals and customers with product designs and solutions to help people improve their health," said Ms. Bjorkquist.

Ms. Bjorkquist states that there are 3 parts to the stratgey, including innovative plan design, dedicated health support, and enhanced care delivery.

This video was taken on Monday, December 3, at AHIP's Fall Forum 2012 in Chicago, IL.

Related Videos
Screenshot of an interview with Nicolas Girard, MD, PhD
Byoung Chul Cho, MD, PhD
Efren Flores, MD
Dr Deepak Bhatt
The 2025 ASPC Congress on CVD Prevention
Deepak L. Bhatt, MD, MPH, MBA, FACC, FAHA, FESC, MSCAI, Mount Sinai Fuster Heart Hospital
Saad Z. Usmani, MD, MBA, FACP, FASCO, MSKCC
Rakendu Rajendran, MBBS
Related Content
© 2025 MJH Life Sciences
AJMC®
All rights reserved.