Amy Dowd Highlights How beWellnm's Strategy Evolved

How beWellnm, New Mexico's state-based insurance exchange, has defined its role and how it is helping individuals since the implementation of the Affordable Care Act, according to Amy Dowd, CEO of beWellnm.

Transcript (modified)

How did beWellnm’s strategy change over the last 3 years since the ACA’s implementation?

Over the course of the past 3 years we’ve had to adjust our strategy. In New Mexico, for the first year or so, we were trying to figure out, what is an enrollment counselor, what is a navigator, and then how does the really important role of the agent and broker fit into the ecosystem. So we’ve been very nimble with our strategy and we’ve actually implemented a lot more grassroots access for New Mexicans across the state.

In year 3 we opened additional enrollment centers in urban areas of the state, and they’re very well-trafficked. There are many people coming in that are getting assistance, they’re getting bilingual support with the application process, and they’re really finding value in having person-to-person access, person-to-person conversations, in order to figure out the best health insurance plan for themselves and their families.